About First Racing
First Racing is a world-class immersive motorsport museum built on over 40 years of passion and involvement in the racing world. Rooted in decades of industry relationships, competition history, and curated acquisitions, First Racing houses an exceptional collection of historic race cars, rare memorabilia, and iconic artifacts spanning Formula 1, endurance racing, rally, GT, and beyond. Each piece represents a chapter of motorsport history: preserved, authenticated, and presented with purpose.
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Through interactive challenges, immersive galleries, and story-driven environments, we transform that legacy into a dynamic experience. Guests don’t simply observe racing history — they engage with it.
Because racing is more than machines and trophies.
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It is precision. Innovation. Teamwork. Discipline. Legacy.
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First Racing was created to honor the past while inspiring the next generation — bringing the spirit of motorsport closer than ever through curated exhibitions, hands-on experiences, and unforgettable moments designed for families, enthusiasts, and future champions alike.
We Take Pride in Our Track Record
10
Years of Experience
50+
Legendary Race Cars
15,000
Memorabilia Pieces
20+
Unique Theme Zones
20+
Partnerships
Built From a Racing Legacy
We believe racing is more than cars and competition.
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First Racing was created to bring that world closer: through immersive galleries, interactive challenges, and experiences that let guests connect with the spirit of motorsport in a new way.
We built this for families, fans, and anyone curious about what makes racing unforgettable.